In the kingdom of the blind tasting

The wine industry has more in common with The X Factor than it does with The Voice

For those of you who watched any of The Voice last year, I wonder if you were struck – as I was – by the similarity between the programme and the process of blind tasting which plays such an important role in our industry.

If you are unfamiliar with the series, all you need to know is that it was an attempt to judge contestants’ voices in isolation from their appearance. I thought the intention laudable: after all, there must be great singers out there who fail to realise their potential because they don’t look the part.

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